Posts Tagged ‘book marketing’

The Horrors of Dark Marketing, part 5: The End?

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So, an unforgiving publishing wasteland stretches out before us. The only tools we have to survive are a busted hammer and a damp chocolate biscuit. And, we’re being mobbed by mutant duck salesmen. Wait, what? I think part one through four are starting to pile up on each other. Anyway, we have a book published, [...]

The Horrors of Dark Marketing, part 4: Book Signings

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Sure, there are worse tortures than the dreaded book signing. Say, for instance, being force fed fire ants or gargling hot gravel. Swimming naked through fiberglass. Selling used cars. Lots of things are more painful than sitting behind a table, alone in a vacant bookstore, weeping into a pile of print-on-demand copies—but are any of [...]

The Horrors of Dark Marketing, part 3: Reviews

Ah, now here is the real chance for a writer to find an audience; the book review. Anyone who’s ever glanced at New York Times will know The Book Review is a big deal. Once you get your book reviewed, you’re an instant blockbuster! They’ll sing praises to you in the annals of history, they’ll [...]

The Horrors of Dark Marketing, part 2: Social Media

I’m not related to any used car salesmen. I’ve never personally known any used car salesmen. What I’m about to say might be terribly prejudiced, but sadly, it works to convey my point because the common perception is that used car salesmen are irritating, selfish money grubbers without the capacity to shut up. I don’t [...]